Macmayer is accustomed to multi-tasking. Coming up through the ranks of entertainment giant VIACOM, he routinely wore several hats at the same time. From coffee runs and donut orders as an intern, to casting and artist management later on, Brad knew how to get the job done regardless of the job title. Now he’s at it again, serving as publicist for Mann and Iyaz (another artist making big moves in the industry) and doubling as Director of Marketing for A2Z Entertainment as well.
In the ever-changing world of digital marketing, a Marketing Director has to have many tools readily available at their disposal. Brad takes pride in being aware of cutting edge trends and new media gadgets. Two of his favorites are Facebook applications called Band RX and Radio Request. The Radio Request app allows fans to send requests of their favorite artists to their local radio station.
 |
| MANN |
He keeps abreast of what’s hot by checking out digital media blogs such as Digital Music News (http://digitalmusicnews.com/), Music Think Tank (http://www.musicthinktank.com/), Tech Crunch (http://techcrunch.com/) and Inside Facebook (http://www.insidefacebook.com/). Brad also uses social media sites for promoting his clients and partaking of all the new marketing technology he can get his hands on. One such site is Visibli (http://visibli.com/), where you can create banner ads to place on any URL you see fit. Tools like visibli keeps his clients in the public eye. As an artist, that’s exactly where you want to be.
